Porter’s Five Forces

(Industry Rivalry)

• Rivalry Among Existing

Firms is High due to:

– Low Brand Recognition

– Low Product Differentiation

– Large Number of Firms

– Major Firms in the Industry

are Similarly Sized

– Industry Growth is High

– Barriers to Exit / Fixed

Costs are High

– Variable Costs are Low

– Buyer Switching Costs are

Low

Porter Force 2 - Barriers to Entry - NEXT >>

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