Porters Five Forces
(Barriers to Entry)
Threat of New Entrants is
Low / Barriers to Entry are
High due to:
Large Economies of Scale
High Brand Recognition
High Product Differentiation
Patent Protected Products
High Customer Switching
Costs
Government Policy /
Regulations / Restrictions, etc.
High Asset Specificity /
Superior Complementary
Assets such as Plant
Infrastructure, Distribution
Channels etc.
High Fixed Costs / Cap Ex
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