Franteractive Strategy Consulting
Franterctive's management consultants have top-tier MBAs, and are led by Sam Mishra, published author of Strategic Case Analysis. Some of our focus areas where we believe we can rapidly help potential clients include the following:
Product Strategy
A simplified approach to product strategy can include goal setting, followed by listing and analyzing new opportunities, followed by allocating human and financial resources, and lastly by devising an implementation plan. To learn more about this simplified approach, please click here.
Another way to tackle product strategy is to think in terms of product marketing and product management, which are part of a non-stop, iterative cycle. Let's take the term product marketing first. The term product marketing constitutes of two
key terms, products, and markets. Ansoff depicted the interplay of
these two attributes adequately in his now famous Ansoff Matrix. This is an elementary matrix to craft any product strategy. For an example of its application, please refer to the solved product strategy case for a Silicon Valley software start-up.
Now, for product management, let's discuss how our product management consultants can bring to market hardware products like computer servers, PCs, chips and chip-sets, routers and networking equipment, disk drives, mice, printers, monitors, cell-phones, PDAs, set-top boxes, gaming-consoles, etc. We use our proprietary hardware PRD template to create not only the needed PRD as part of the product design and production process, but also associated documents like MRDs, marketing plans, etc. Sample sections in this PRD document which is fifty pages in length include Manufacturing Requirements, Regulatory Compliance and Homologation, Customer Success and Use Cases, Brand (Counterfeit) Protection, Product Requirements including Upgrade / Transition / Migration plans, Product Strategy, Product Positioning, Market Dynamics and Strategy, Product go-to-market strategies, New Customer Launch and Anti-Competitive Launch, Cost-based Pricing and Competitive Pricing, Product Localization / Internationalization, System Performance Impact, Preventive maintenance / Sparing, IP (Intellectual Property) Licensing, Reliability, Availability, Serviceability, Responsive Supply Chain Design guidelines, Review Action Items, Glossary, and References. We will be happy to assist you with our product management expertise as required; please contact us to find out how. If you need our help in crafting heavy-duty PRD templates, please let us know.
Channel Strategy / Vendor Strategy
If you are a manufacturer, it is your business duty to induce perfect competition in your retail channel, so that you enjoy higher profits and your customers pay lower prices. Why? For the simple phenomenon of double marginalization. What if you are not a manufacturer, but a systems integrator? What should be your channel strategy? If you are a CIO, what should be your vendor strategy? Please contact us for further information, in case you need assistance with everything from technology sourcing to selecting your offshore channel partners. Marketing Strategy
Franteractive's strategy consultants can help you with everything from STP - Segmenting / Targeting / Positioning to Pricing, digital CPC / CPM advertising, etc. We employ time honored frameworks like SWOT - Strengths / Weaknesses / Opportunities / Threats, 4P's - Product / Price / Place / Promotion, and 5C's - Company / Customers / Costs / Competition / Channels as starting points for allocating / measuring / optimizing your marketing / advertising dollars. If you are the CMO / CEO, you understand that marketing should take responsibility for not only measuring and managing customer mind-share, but also for managing channel sales (even if you have a direct sales force). Do you need to decide on how many retailers should be optimal for your products? May be you are thinking of increasing the number of systems integrators you want to partner with to sell all your technology solutions? Having an optimal strategy in these situations is better than taking recourse to snap judgments, under pressure to deliver the numbers. Let us know if you need our help on all your marketing strategy formulations.