Strategic Case Analysis
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related to the S-curves framework, which is introduced in
the next section.
S-curves
Any technology adoption, as a function of time, usually
follows the pattern of a S-curve, as shown below:
The tail of the S-curve depicts the slow rate of technology
adoption over a long period of time, and this is known as the
ferment stage. After ferment comes the take-off stage of rapid
technology adoption in a short period of time, shown above as
S Curve
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