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Chapter 3 – Business
Concepts
“The level of the sea is not more surely kept, than
is the equilibrium of value in society, by the
demand and supply: and artifice or legislation
punishes itself, by reactions, gluts, and
bankruptcies.”
--- Ralph Waldo Emerson
Affiliate Marketing
Revenue sharing between online stores / advertisers and
online publishers / content providers based on factor such as
click-throughs, ad impressions, registrations / leads captured,
sales, etc.
Angel Funding
An Angel is someone who does the initial funding for a start-
up in need of capital infusion. Angel funding is typical in
Silicon Valley, and comes prior to multiple rounds of Venture
Capital funding.
The negative term for an Angel is a Shark. This view holds
that the Angel is interested in funding a start-up not to help
the entrepreneur(s), but to gobble them up by commanding a
large portion of the company in return for his initial
funding(s).
Awareness Rate
Ratio of the number of customers aware of the product /
service divided by the total number of potential customers.
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