NPV............................................................................................ 134

CAPM......................................................................................... 135

D

OUBLE

M

ARGINALIZATION

..................................................... 136

P

ARETO

F

RONTIER

..................................................................... 141

R

ELATIONAL

C

ONTRACTS

.......................................................... 142

V

ALUE

C

HAIN

A

NALYSIS

............................................................ 144

G

AME

T

HEORY

........................................................................... 147

GE

-

P

ORTFOLIO

M

ATRI X

.......................................................... 148

T

HE

P

ORTER

D

IAMOND

............................................................. 150

VALS-2

S

EGMENTATION

............................................................ 154

T

ECHNOLOGY

A

DOPTION

L

IFE

C

YCLE

(TALC) ........................ 156

CHAPTER 6 – PRACTICE CASES AND BRAIN TEASERS ....... 161

P

RACTICE

C

ASE

#1:

A

PPLE I

P

HONES

:

TURNING MARKETING HYPE

TO REALITY

................................................................................. 161

P

RACTICE

C

ASE

#2:

P

RICING A WEB BASED ACCOUNTING

SOFTWARE

.................................................................................. 162

P

RACTICE

C

ASE

#3:

E

STIMATING

A

UDIENCE

S

IZE FOR A CONCERT

IN

S

AN

F

RANCI SCO

...................................................................... 162

P

RACTICE

C

ASE

#4:

D

ETROIT

A

UTO

M

AKERS

............................ 162

P

RACTICE

C

ASE

#5:

D

ISPOSABLE

D

IAPER

M

ARKET

S

IZING

........ 163

P

RACTICE

C

ASE

#6:

H

ELICOPTER

T

AXIS

.................................... 163

P

RACTICE

C

ASE

#7:

L

ITTLE

C

EASERS

P

IZZA

P

IZZA

..................... 163

P

RACTICE

C

ASE

#8:

M

ARKETING

C

AMPAIGNS

............................ 163

P

RACTICE

C

ASE

#9:

M

ARKETING

R

ESEARCH

.............................. 163

P

RACTICE

C

ASE

#10:

I

S GIVING

T

RADE

D

ISCOUNT A

G

OOD

I

DEA

.................................................................................................... 164

P

RACTICE

C

ASE

#11:

D

ECLINING

S

ALES AT

D

EPARTMENT

S

TORE

C

HAIN

......................................................................................... 164

P

RACTICE

C

ASE

#12:

I

NVESTMENT

M

ANAGEMENT

B

OUTI QUE

.164

P

RACTICE

C

ASE

#13:

D

ECLINING

S

ALES AT

$10B

US

F

OOD

R

ETAILER

.................................................................................... 165

P

RACTICE

C

ASE

#14:

PR

FOR A

C

ONSUMER

P

RODUCT

F

IRM

...... 165

P

RACTICE

C

ASE

#15:

P

RODUCT

R

ELEASE FOR A

S

OFTWARE

C

OMPANY

................................................................................... 165

P

RACTICE

C

ASE

#16:

S

PECIALTY

L

ABELS

M

ANUFACTURER

....... 166

P

RACTICE

C

ASE

#17:

I

MPROVING

C

USTOMER

S

ERVICE AT A

B

ANK

.................................................................................................... 166

P

RACTICE

C

ASE

#18:

P

ACIFIC

G

AS AND

E

LECTRIC WANTS

P

HONE

B

USINESS

.................................................................................... 166

P

RACTICE

C

ASE

#19:

A

RT

G

ALLERY

W

EBSITE

M

ONETIZATION

167

B

RAIN

-T

EASERS

.......................................................................... 168

NEXT PAGE  >> 

 <<  PREV PAGE

BROWSE BOOK COVER   

BROWSE BACK COVER   

BUY THE BOOK TODAY FROM AMAZON.COM   

Copyrighted Material