P

USH

S

TRATEGY

........................................................................... 31

S

EED

M

ONEY

................................................................................ 31

S

KIMMING

P

RICING

...................................................................... 31

S

TAKEHOLDERS

............................................................................ 31

S

TRATEGI C

A

LLIANCE

.................................................................. 32

T

ARGET

R

ETURN

P

RICING

............................................................ 32

V

ENTURE

C

APITAL

....................................................................... 32

W

EIGHTED

A

VERAGE

C

OST OF

C

APITAL

(WACC) ..................... 33

W

INNER

'

S

C

URSE

.......................................................................... 34

W

ORKING

C

APITAL

...................................................................... 35

CHAPTER 4 – SOLVED CASES ...................................................... 36

I

NTRODUCTION

............................................................................ 36

S

OLVED

C

ASE

#1:

M

AKING

C

ALIFORNIA

G

REENER

–

S

WITCHING

FROM

A

IR TO

T

RAIN

T

RAVEL

....................................................... 39

S

UMMARY OF

S

OLVED

C

ASE

#1 ..................................................... 45

S

OLVED

C

ASE

#2:

S

HOULD

N

IKE EMBRACE

C

OSTCO

? ................. 46

S

UMMARY OF

S

OLVED

C

ASE

#2 ..................................................... 52

S

OLVED

C

ASE

#3:

N

EW

M

ARKET

E

NTRY BY

S

WISS

C

HOCOLATE

C

OMPANY

..................................................................................... 54

S

UMMARY OF

S

OLVED

C

ASE

#

3 .................................................... 63

S

OLVED

C

ASE

#

4:

C

ASH I N

G

AS

.................................................... 64

S

UMMARY OF

S

OLVED

C

ASE

#4 .................................................... 75

S

OLVED

C

ASE

#

5:

B

UYING A

C

OFFEE

-S

TAND

B

USINESS

.............. 76

S

OLVED

C

ASE

#

6:

C

ANNING

C

OKE

C

ANS

..................................... 80

Y

OUR

S

UMMARY OF

S

OLVED

C

ASE

#6 .......................................... 88

S

OLVED

C

ASE

#7:

B

IG

B

IOTECH

................................................... 89

Y

OUR

S

UMMARY OF

S

OLVED

C

ASE

#7 .......................................... 95

S

OLVED

C

ASE

#

8:

HP-D

ELL

R

IVALRY

:

W

HAT SHOULD

HP

DO

NEXT

? ........................................................................................... 96

Y

OUR

S

UMMARY OF

S

OLVED

C

ASE

#8 ........................................ 103

S

OLVED

C

ASE

#

9:

HP-D

ELL

R

IVALRY

:

W

HAT SHOULD

D

ELL DO

NEXT

? ......................................................................................... 104

Y

OUR

S

UMMARY OF

S

OLVED

C

ASE

#9 ........................................ 113

S

OLVED

C

ASE

#10:

P

RODUCT

S

TRATEGY FOR A

S

ILICON

V

ALLEY

S

OFTWARE

S

TART

-

UP

................................................................. 114

Y

OUR

S

UMMARY OF

S

OLVED

C

ASE

#10 ...................................... 121

S

OLVED

C

ASE

#11:

A

UDIOPHILE

S

PEAKER

B

USINESS

................. 122

Y

OUR

S

UMMARY OF

S

OLVED

C

ASE

#11 ...................................... 130

CHAPTER 5 - ADVANCED FRAMEWORKS............................... 131

I

NTRODUCTION

.......................................................................... 131

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