Product Strategy Concept
- Prospector
Concept summarized by Sam Mishra, Founder / President, Franteractive
Prospectors are businesses with a pro-active, and offensive
strategy. They agressively pursue new market opportunities with a willingness to
take risks. The maintain an entrepreneurial attitude. Typically, prospectors'
goals including developing new product and market
opportunities.
Typically, prospectors have fairly broad product lines that
focus on product innovation and market opportunities. Some product lines
fail while others succeed. In the year 2010, as web 2.0 matures, TV Stations / Networks can be argued to be defenders
in the media advertising space; with Google / Facebook as the prospectors.
(The terms
prospectors, analyzers, and
defenders were first coined by
Miles and Snow.)
Home -
Product Strategy -
Open Strategy Portal -
FRANCONOMICS -
Terms of Service
©2006 - 2010 Franteractive Inc. All rights reserved.
