Product
Strategy Concept - Complementary Assets
Concept Summarized by Sam Mishra, MBA (MIT Sloan)
In the context of
business / product strategy, complementary
assets are required to productize / commercialize new products
/ product enhancements. Complementary assets include distribution
channels, sales and marketing expertise,
cost-effective on-shore / off-shore development / manufacturing facilities,
and on-shore / off-shore customer support centers. Product strategy frequently
requires outsourcing contractual relationships between the product manufacturing
company and a separate firm which owns most of the complementary assets
needed to distribute / sell / support the product.
For a good discussion on the role played by
complementary assets in commercializing product innovations, please refer to the
1986 article titled "Profiting from technological innovation: Implications
for integration, collaboration, licensing, and public policy" by David J. Teece.
Also see Tight Appropriability,
and Dominant Designs.
Home -
Product Strategy -
Open Strategy Portal -
Franconomics -
Terms of Service
©2006 - 2010 Franteractive Inc. All rights reserved.
